爱华网作为奥美公关中国的编辑，我看过N多英文新闻稿； 有好的，有不好的。这个来自美国公关公司PitchPoint的新闻稿可能是我看到过最牛的之一。
新闻稿讲的主题是什么呢？ 就是它自己。
虽然这个英文新闻稿当然是个joke，但是写得真的很好。因为我觉得“史上最牛的新闻稿”对我们所有的公关人很有用，所以放这里作为大家的参考：
The Most Amazing Press Release Ever Written
PR Professional Distributes Groundbreaking Press Release
CHICAGO, Jan. 11, 2011 /PRNewswire/–Mitch Delaplane of PitchPoint Public Relations has issued the mostamazing press release ever written. While hundreds of pressreleases are distributed daily, Delaplane feels this particularrelease will go down in history as the most amazing press releasethat has ever been written.“I’ve been in the business for over ten years and have to say, I’mspeechless,” claims Delaplane. “The title alone grabs you anddemands that it be read. Then there’s this quote that completelytakes things to an entirely new level. I’m proud of this pressrelease. In fact, I think it is [really] amazing.”
Typically reserved for company news announcements and other publicrelations communications, the press release has long been thefavored default for informing media about exciting, groundbreakingnews. Then this news release comes along and changes everythingpeople thought they knew about press releases.
“I’m quoting myself again because the first quote didn’t do itjustice,” says Delaplane. “If you’re still reading this newsrelease, then you know what I’m talking about when I say it’ssomething special. In fact, it’s 483 words of pure awesomeness.When it crosses the wires, I believe history will have beenmade.”
The science behind this Earth-shattering news release lies in itssimplicity – no science, just pure old press release craftsmanship.It started with an incredible brainstorming session that asked avery simple question: “what makes a press release amazing?”Elaborate notes from that brainstorm were then formulated intomesmerizing sentences, paragraphs and pages…all expertly designedto make you pause and reflect at the brilliance of this pressrelease.
Every single word of this news release was track changed, stetted,then track changed again to its original draft. Upon finalapproval, it was spell checked, fact checked and printed forposterity. The result is a two-page, 1.5-spaced news release thatis like no other news release in existence.
According to PitchPoint Public Relations you have just read themost amazing press release ever written. If you agree, tell Mitchat mitch@pitchpointpr.com or follow him on Twitter atLifeisamitch.
If you disagree, issue your own press release and prepare forwar
