For individual
The rise of information technology and social networking has shaken the dominance of traditional media. Polymerization everywhere, every day the Internet will be boarded micro-blog, school, QQ has become an important carrier to understand our friends and the world around the communication. These new social media are changing their behavior. On the one hand, the social network can realize the interaction between people, this communication not only between friends and students, but also between strangers, enhance the interpersonal communication and communication. The information covers the amount of social media is very extensive, people can share their stories and feelings in social media, also can understand the dynamic of other people. From this point, we can see that social media has a significant role in promoting the interaction of human beings. On the other hand, due to the openneof the social network, making the privacy of individuals become more and more open, people do not want to publicly expretheir true feelings. Some people complain that they dare not recklessly in micro-blog mood, because the bois his fans. The social network itself is a carrier to provide people with communication, but its continuous rise and application, but the user has been caught in the confusion of freedom of expression.
For society
On the one hand, social media has a certain role in promoting the formation of good social influence. People for the current hot topics and hot figures to expretheir views, for a good phenomenon to be sure, criticized the bad guys to criticize the bad things. This helps to build good public opinion. On the other hand, social media in major events in the fuel, inciting people, once again shows its strong influence. Every day there is negative information, the emergence of social media has increased the impact of such information, because social media will record such things, through the sharing of more people to understand. This adds to the social panic. As a social media, it is necessary to establish the correct public opinion, can not spread terror and negative thinking.
As shown in the film "social network", social media is changing the traditional way of life with a new way of information communication. Faced with the wanton impact of social media, we have to keep alert mind, clear the positive and negative effects of social networks, social media effectively weigh the pros and cons.
对于个人

信息技术和社交网络的兴起,撼动了传统媒体的霸主地位。聚合无处不在,每天上网必登的微博、校内、QQ成为我们了解沟通周围朋友及世界的重要载体。这些新兴的社交媒体正在改变着个人的行为。一方面,社交网络可以实现人与人之间的互动传播,这种传播不仅发生在朋友同学之间,还发生在陌生人之间,增进了人与人之间的感情交流与沟通。社交媒体的信息涵盖量十分广泛,人们可以在社交媒体上分享自己的心情及趣事,也可以了解到其他人的动态。从这点可以看出,社交媒介对于人类的互动传播具有明显的推动作用。另一方面,由于社交网络具有公开性,使得个人的隐私变得越来越公开化,人们不愿再公开表达自己的真实情感。有些人抱怨自己不敢在微博上乱发心情,因为上司是自己的粉丝。社交网络本身是一个提供人与人沟通交流的载体,但它的不断兴起与运用,却使使用者陷入了言论表达自由的困惑。
对于社会
一方面,社交媒体对于形成良好的社会影响力具有一定的促进作用。人们对于当下的热点话题及热点人物发表自己的观点,对于好的现象加以肯定,对于坏人坏事加以批评斥责。这有助于良好社会舆论的建构。另一方面,社交媒体在重大事件中的推波助澜,煽动民众,再一次显示了它强大的影响范围。每天都有负面信息出现,社交媒介的出现增加了这类信息的影响力,原因在于社交媒体会记录这类事情,通过分享被更多人所了解。这在无形中增加了人们对社会的恐慌。作为社交媒体,应该树立正确的社会舆论,不能散播恐怖情绪及消极思想。
正如电影《社交网络》中呈现的那样,社交媒体正以全新的信息传播方式改变着人类传统的生活习惯。面临社交媒体的肆意冲击,我们要保持警醒的头脑,明确社交网络的正负面影响,有效权衡社交媒体的利与弊。